In order to design your business the perfect logo design that targets the correct market and broadcast the right message, I need to grasp a strong understanding of your business and its audience. To do this at the start of the project I will send you a questionnaire, which has been designed to find out as much as possible about your business and target audience. Based on your responses I will create a list of objectives that need to be met by the logo design, and agree on this with you before proceeding further. This list of objectives forms the design brief, which will be used as a foundation for the decisions made during the design phase.
When working on designs I start on paper, using numerous idea generation techniques, such as brainstorming and word mapping. This is typically a very organic process and can vary from project to project. Any idea that comes to mind will be sketched on paper to explore the full depth of potential ideas for the logo design. (To see an example of this in action, take a look at the behind the scenes work on the logo I designed for ‘People Code’).
Once the idea has been explored on paper I will begin to work on the designs using software called Adobe Illustrator, which is a vector-based software program, which means the artwork produced is scalable and will never lose quality. I will continue to explore and experiment with the ideas even during this state, to ensure the idea produced is presented in its best possible light.
Once I have several solid designs prepared, I will have an incubation period of at least a day, where I will not look at the designs. During this time I may consider new ideas which I would like to explore and can return to the project with a fresh perspective. Following this period I will return to the designs, refine the work where needed and select the most suitable designs to present.
I will refer back to the agreed objectives at all times, to ensure the presented designs meet the agreed goals.